networking has grown in leaps and bounds since it started only mere years ago. LinkedIn launched in 2003, beating Facebook by a year. However, Facebook has grown its user base to a global network consisting of more than 600 million users, six times the LinkedIn network. While many investors are betting on Facebook as the ultimate winner of this boxing match, LinkedIn is still holding its own. A Wall Street Journal article boasts LinkedIn as the “most robust source for job-candidate information”. This niche not only defines LinkedIn but could be the secret to its success.
As police officers and teachers are fired for their personal opinions and personal life merging with their professional careers, more and more people are going to find the need for two social networking sites. If they have two sites, will their boss still hold them accountable for the content on their personal social networking site?
I see the merits for both websites, even though Facebook dwarfs LinkedIn in number of users and popularity. The fact is that most people don’t want to mix their personal and work life. Although co-workers will often blur the lines of acquaintances to endearing friendships, the activities and conversations on LinkedIn versus Facebook are very different in nature, as are the conversations at work versus at home. Although investors may be banking on Facebook to win the race, the wise man will see the wisdom of having two different types of social networking to mirror the dual lives we all lead.